All people who love the advertising world, enjoyed when we saw these images at Minority Report movie. We knew that one day it would be possible and we also knew that the future of advertising would be like that.
Well, this future has arrived, because today there are different softwares able to create a facial recognition and used for advertising objectives.
In that way, there are some smart billboards able to recognize the person who is looking at them. So, this billboards can know if this person is a man or a woman, if is young or old, if looks casual or elegant... and, so, the advert can be modified in order to be adapted to the kind of person who is looking at the billboard. Let's imagine a billboard about shoes, for example, if the person who is looking at it is a young men who wears casual, the advert will show him some modern and casual sneakers... if the person is a old lady, the advert will show her some classical and elegant high-heeled shoes.
Interesting, isn´t it? It is the perfect way for targeting the best as possible. I bet brands must be excited about these new softwares...
However, I guess that this new facial recognition advertising stuff will wake up controversial related with the people´s privacity... what do you think?
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