Last October 8th the UK-based yogurt brand Muller launched a new advertising campaign called Wünderful Stuff.
This campaign that is being supported by on-demand video, digital marketing strategies, print, cinema, social media and point-of-sale activity, has been made up by the advertising agency TBWA\London and has cost Muller £20m (that's a lot of money, don't you think?).The key of this new advertising campaign is a 90 second commercial that is running across 60 channels and which debuted during ITV’s X Factor, one of the most popular UK TV programmes.
The day after the debut, the London's newspaper Metro was all covered with the Muller print advert.
In the campaign you can see a lot of the old TV favourites such as Mr Men, Yogi Bear and Kitt from Knight Rider.
I have to say the first time I saw this ad I was really surprised and interested because I was trying to guess what the hell were doing Yogi and Kitt saving that city of the "grey life" with a music that really sound like the Pirates of the Caribbean music... and of course, why it was related to Muller…
I think the goal of Muller and TBWA was to show that a better and happier world is possible and (of course) you can have a lot of fun and happiness tasting a Muller's yogurt. The problem I see is that people don't understand the ad. They don't know what are those cartoons doing and what do they have to do with Muller. And that's not good…
Anyway, I think it is an interesting campaign for a yogurt brand.
What do you think about it?
Do you like it?
Doesn't it remind you to the Coke Happiness Factory ad but with a lot of brighter colours?
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