This is my case.
I enjoyed a lot doing that when I lived in Spain but here, in UK, it´s even better. If the hour scheduled for your film is 10.30pm, you can be sure that the film doesn´t really start until 11.00pm... you can watch half an hour of commercials and trailers.
The last two times I´ve been to the cinema here I´ve enjoyed so much watching the new HP cinema campaign. This campaign features a version of Plan B's song "She said" to show the power of the "Beats" audio technology that comes installed in HP Premium PCs, laptops and tablets.
I think the advert is great and Drum, the agency that developed the campaign, did a fantastic work. Well done Drum and, of course, well done HP!
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