When you create a new website it's not at all easy to start getting traffic to it. You have to
work hard and do everything at your disposal. It can really be a pain in the ass because you need traffic to
get a better position in search engine results and in order to get that position you need to
have traffic...
There are two key factors to start getting traffic: having good content and having
links from relevant websites.
1. Content is the king
You need to have really good content onyour website. Why? Because Google loves
content. The reason is pretty obvious: Google wants to be a solution for people. People go
to the most important search engine because they need to find some information, maybe
an address, maybe a recipe for cooking salmon or maybe an English school in London.
If those people come to Google and they can´t find what they´re looking for, they will
leave the search engine... and, of course, Google doesn´t want that, so the main goal of the
Internet giant is to be able to give people the answers they need.
If Google, through it algorithm can see that you have interesting, unique and
relevant content in your website, it will show your site in its results and you will start
getting traffic and improving your position in these results.
2. Links, links and more links
From an SEO perspective, the more links you get from relevant websites the better.
When Google checks your website, if it finds that important blogs or websites are linking
to you, the search engine will think you are doing good work and your website is useful
and it´s well regarded by relevant sites. This way, Google will improve your position in
its search´s results.
How can you get links from other sites? There are many different steps you can take to attract more links. A few years ago it was easy to buy links from other websites in order to improve
your position quickly but nowadays Google is able to find theses “black hat” actions and
can penalise the websites involved in this kind of activities. But you can do “white hat”
actions for getting links from other websites, like blog commenting, guest blog posting
or article marketing.
Do you want to know how you can do these activities on your own? I will tell you in the
next post ;-)
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