US government is trying to cut a child obesity rate that's almost tripled in the past three decades to 17 percent.
In this way, some of the largest food companies (Coca-Cola, Pepsi, Kellogg, Krafts...) proposed imposed self-regulations to restrict the types of products they advertise and market toward children.
The regulation holds companies to limits on the amount of calories, sugar, sodium and saturated fat allowed in foods promoted to children.
All this food and beverages marketed toward children would have to change, or the companies will not be able to advertise those products after Dec. 31, 2013.
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