Since few months ago, when a user makes a search via Google, he can do +1 on any link of the search results' website with the goal of recommend content to his contact list, list that can increase considerably since the launch of the new social portal, Google +.
This new method of sharing that Google has implemented allows the user to see the sites that his contacts recommend within the search results of Google. This method could be summarized as "word of mouth" of Google. People trust more in what their friends recommend than anything else ... if a friend tells us that in the Spanish restaurant of the corner we can eat great and the price is very cheap, probably we will go sometime. In the same way, if when doing a Google search we see that the outcome is a +1 from some of our friends, we will possibily decide to enter on this link rather than others.
On the other hand, being aware that users are not always familiar with the sites that they see for first time in a search results, and they need to visit them before recommending them, Google has provided the option to include the +1 button in the content of our website/blog. In this way, we can make our site stand out on Google searches, improving our CTR in search both payment results and naturals.
All you have to do is to include a small line of code where you want the button +1 to appear.
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