Since long time ago, public buseshave becomebillboardson wheels.Theyannouncedlastfilm premieres,trendy restaurants...and since somedays ago inValencia, Spain, buses also advertise eroticclubs.
Part of thepublicmetropolitanbus fleethas in theirrearhugeposters ofshowgirls,dating sitesanderoticclubs.The issue, exposedvyesterday by the Spanish newspaperPúblico,causeda scandal in thegovernment offices.
Those ads,as said the newsagencyEfe,are on the streetsof Valenciasince lastApril, butyesterday the governmentdecided to remove them.
What do you think? Do you think the government must remove this ads or not?
You can read the whole piece of news, in Spanish, in this link to the newspaper El País.
Last October 8th the UK-based yogurt brand Muller launched a new advertising campaign called Wünderful Stuff.
This campaign that is being supported by on-demand video, digital marketing strategies, print, cinema, social media and point-of-sale activity, has been made up by the advertising agency TBWA\London and has cost Muller £20m (that's a lot of money, don't you think?).
The key of this new advertising campaign is a 90 second commercial that is running across 60 channels and which debuted during ITV’s X Factor, one of the most popular UK TV programmes.
The day after the debut, the London's newspaper Metrowas all covered with the Muller print advert.
In the campaign you can see a lot of the old TV favourites such as Mr Men, Yogi Bear and Kitt from Knight Rider.
I have to say the first time I saw this ad I was really surprised and interested because I was trying to guess what the hell were doing Yogi and Kitt saving that city of the "grey life" with a music that really sound like the Pirates of the Caribbean music... and of course, why it was related to Muller…
I think the goal of Muller and TBWA was to show that a better and happier world is possible and (of course) you can have a lot of fun and happiness tasting a Muller's yogurt. The problem I see is that people don't understand the ad. They don't know what are those cartoons doing and what do they have to do with Muller. And that's not good…
Anyway, I think it is an interesting campaign for a yogurt brand.
What do you think about it?
Do you like it?
Doesn't it remind you to the Coke Happiness Factory ad but with a lot of brighter colours?
Social Bookmarking is the process that we do when we save a website, which content is interesting for us, in websites known as bookmarks, so every time we want we can go to this sites just having a computer with access to the internet, without need of download anything in one computer. Our bookmarks not only will available for us but also for other users that could see and follow our bookmarks. And, because of everything happens in the online ambit, it’s easy to share our bookmarks wit our friends and contacts.
What is Social News?
Social News is a bookmarking tool very similar to Social Bookmarking but made up by communities who make possible to users to bookmark news contents, but also relevant contents from blogs, interesting stories, etc, and images and videos as well.
Their typology makes them great sources of information, and also make them sites where to intervene in, comment and discuss the most important recent events.
Main differences between Social Bookmarking and Social News
Despite being very similar tools and with similar performances, there are important differences between them, which means that should be evaluated independently.
The nature of the marked: it is the most notable difference between the Social Bookmarking and Social News, being the first one web pages, and news and relevant and current content for the second one.
The length of the marked: a page may remain marked in a Social Bookmarking site so long as the user who has marked wants, while it marked in the Social News, to be mainly news, lasts for hours or days, until it is losing popularity.
The way of socialize: Another significant distinction between the two social tools. While the Social Bookmarking sites provide users can share their bookmarks with their lists of friends and contacts, the Social News sites are not raised to share content with friends or contacts because the importance resides in being aware of what news or content is the most popular of the moment.
The type of traffic generated: another important difference to make between Social News and Social Bookmarking is the purpose, from a commercial point of view, of the use made of both tools in order to attract traffic to our website. While the Social News, being a sort of popularity contest, we can get a lot of traffic very quickly –but with the risk of having a non quality traffic and non loyal traffic- Social Bookmarking gets traffic for a long term, as a user is getting more and more readers and scoring more and more pages. In this way, traffic that originates with Social Bookmarking will be, with certainty, more relevant and of better quality.
We must recognize that religion has always been one of the veterans in terms of advertising is concerned. However, one thing is to advertise one religion and another to use religion as a way to advertise a service or product.
One of the most used advertising tools that has better results is the use of famous icons to sell. That is why not take long to think of religious icons, taking into account the quantities of these remain followers. More or less this is the case of 4U British mobile operator, which used a cartoon showing Jesus with his thumb raised and exaggerated wink, used to sell.
The regulator of British advertising banned this advert as "irreverent" "While advert intended to be light and humorous, we considered that the portrayal of Jesus with his thumb up and winking, accompanied by the slogan 'miraculous reduction' in Easter period seemed to ridicule one of the fundamental Christian beliefs"said the Advertising Standards Authority (ASA).
4U operator apologized to more than 80 people who had filed a complaint and argued that they never intended disrespect to Catholics, but instead they wanted to project "an image light, positive and contemporary" of the religion.
However, this is not the first time that an advertisement of this kind is banned. The Brazilian Catholic Church asked to remove a poster which that used the image of the statue in Rio de Janeiro to incite infidelity. They asked to remove a billboard placed in Rio de Janeiro by a sex website that used the image of Christ the Redeemer statue to incite infidelity.
The ad, located on a main street in the neighborhood of Barra da Tijuca, displayed a photograph of the iconic statue next to the slogan "Have an affair now! And be sorry later", as local media reported.
Below a video compilation of ads with religion as a basis.
All people who love the advertising world, enjoyed when we saw these images at Minority Report movie. We knew that one day it would be possible and we also knew that the future of advertising would be like that.
Well, this future has arrived, because today there are different softwares able to create a facial recognition and used for advertising objectives.
In that way, there are some smart billboards able to recognize the person who is looking at them. So, this billboards can know if this person is a man or a woman, if is young or old, if looks casual or elegant... and, so, the advert can be modified in order to be adapted to the kind of person who is looking at the billboard. Let's imagine a billboard about shoes, for example, if the person who is looking at it is a young men who wears casual, the advert will show him some modern and casual sneakers... if the person is a old lady, the advert will show her some classical and elegant high-heeled shoes.
Interesting, isn´t it? It is the perfect way for targeting the best as possible. I bet brands must be excited about these new softwares...
However, I guess that this new facial recognition advertising stuff will wake up controversial related with the people´s privacity... what do you think?
Burger King has announced his decision of remove 'The King' from his position as a mascot and image of the hamburger chain, with the aim of bringing its image to the food and fresh and quality ingredients, in a clear effort to get closer to its competitor McDonald's and get to be seen as a quality restaurant and even as a healthy food.
This news has led me to think about the most famous mascots that advertising has given to fast-food. Bizarre and eccentric mascots who have become icons of capitalist consumer society in which we live, as part of our daily lives.
Who does not knowthe clown Ronald McDonald or the superamerican Colonel Sanders? Do not show some kids a photograph of the prime minister of their country, as many have no clue who the hell he is, but show them a picture of 'The King' of burgers, now about to leave his throne... and I'm more than sure that all of them will recognize it in seconds!
