Sunday, 28 August 2011

Minority Report advertising is not the Future... it is the Present

All people who love the advertising world, enjoyed when we saw these images at Minority Report movie. We knew that one day it would be possible and we also knew that the future of advertising would be like that.

Well, this future has arrived, because today there are different softwares able to create a facial recognition and used for advertising objectives.

In that way, there are some smart billboards able to recognize the person who is looking at them. So, this billboards can know if this person is a man or a woman, if is young or old, if looks casual or elegant... and, so, the advert can be modified in order to be adapted to the kind of person who is looking at the billboard. Let's imagine a billboard about shoes, for example, if the person who is looking at it is a young men who wears casual, the advert will show him some modern and casual sneakers... if the person is a old lady, the advert will show her some classical and elegant high-heeled shoes.

Interesting, isn´t it? It is the perfect way for targeting the best as possible. I bet brands must be excited about these new softwares...

However, I guess that this new facial recognition advertising stuff will wake up controversial related with the people´s privacity... what do you think?

Saturday, 20 August 2011

The most famous fast-food mascots ever

Burger King has announced his decision of remove 'The King' from his position as a mascot and image of the hamburger chain, with the aim of bringing its image to the food and fresh and quality ingredients, in a clear effort to get closer to its competitor McDonald's and get to be seen as a quality restaurant and even as a healthy food.

This news has led me to think about the most famous mascots that advertising has given to fast-food. Bizarre and eccentric mascots who have become icons of capitalist consumer society in which we live, as part of our daily lives.

Who does not know the clown Ronald McDonald or the superamerican Colonel Sanders? Do not show some kids a photograph of the prime minister of their country, as many have no clue who the hell he is, but show them a picture of 'The King' of burgers, now about to leave his throne... and I'm more than sure that all of them will recognize it in seconds!

Ronald McDonald - McDonald's

The King - Burger King

Colonel Sanders - Kentuky fried chicken

Chihuahua - Taco Bell

Jack - Jack in the box

The Noid - Domino's Pizza

Big Boy - Frisch's

And many more!!! Which's your favourite one? 

Saturday, 13 August 2011

"Metro bank" and his big blunder

Normally is very difficult to be able to control near what kind of information our advert is going to be published, but, if if our adverts contains some words related with important and current in this case we have to check it always!

Few days ago, just when London was immersed in the riots that collapsed the city during five days, I was in the laundry and, in order to no die of boredom, I was reading the newspaper "Evening Standard".
It's important to say that a lot of these rioters and looters justified their actions saying that it was a revolution, in order to don't feel like simple thieves I guess...

Anyway, I was turning the pages when suddenly I found out an advert of the bank "Metro bank" whit the headline "Thank you for joining the revolution". This advert was exactly placed in a double page dedicated to the riots of these days. My first impression was "OMG, this is a big blunder of Metro bank!!" because the headline and therefore the bank, seemed to be thanking all the looters have joined the riots and almost have destroyed some districts of the city!!

I don´t know if other people thought the same as I when seeing the ad, but I guess so...

Thursday, 11 August 2011

Digital Marketing Concepts

Sometimes it's difficult to know about marketing concepts and so a lot more, about Online/Digital Marketing concepts.
Maybe you know there are a lot of possible actions related with the Online Marketing world, but you really know them? 

Bellow you can find a small glosary with the definition of different concepts and acronyms of common digital marketing actions.

  • Online Marketing. It's the application of the principles of Marketing in the Internet network of networks. You can include from market research to the application of specific techniques of online promotion like SEO and SEM strategies, Email Marketing, etc.

    • SEO: "Search Engine Optimization". It's the natural or organic positioning. It consists of a series of actions on page (modifications in the website) and external actions that make possible the emergence of a website on Internet search engines, with the aim of achieving top positions for most relevant search terms in each case.

      • SEM: "Search Engine Marketing". This is the field on the Online Marketing  that refers to the emergence and the promotion at search engines. It's very related with the PPC strategies.

        • PPC: "Pay Per Clic". This includes the contracting of sponsored links in different search engines on the market. There are different formats for this type of advertising, from conventional text ads or image ads through ads on videos, etc. The most famous system of PPC it would be Google AdWords.

          • SMO "Social Media Optimization". It's the Online Marketing field that generates publicity through social networks and online communities. The methods used are many and varied, from RSS feeds, blogging, social networking, personal or professional ...

            • ORM "Online Reputation Management". It's the practice of search, analysis and image enhancement and feedback from users of a person, company or brand in online media.

              • Email Marketing. Consists in using this versatile media by sending advertising of products or services to e-mail addresses that have been purchased or belonging to an existing database. There are two types of Email Marketing:
                • For Customer Loyalty. It's to offer promotions to specific customers or partners already established. It also includes creating a link to the user either congratulating him on his birthday, by the entry of a new year, any other special occasion or simply sending newsletters.
                • To Attract New Customers/Users. It's contracted the sending to an external database, in order to get users to become direct contacts of the company. Typically, you use a special promotion or any other claim appeal.

                • Internet Branding. It consists in building a brand, brand awareness, in online media. The Internet Branding can use many of the strategies of Online Marketing but with the very specific objective of strengthening the brand.

                  • Affiliate Marketing. It's a practice of online marketing consists of creating a virtual network of affiliates, whose mission is to refer visitors to a website target. Obviously there are different possibilities for compensation, either by generating traffic to the website or performing a specific action of the visitor on this site.

                    • Mobile Marketing. It's the use of strategies that bring a product, service or brand to consumers through their mobile terminal.

                    I hope all these small definitions are useful for you. They were it for me! ;)