Saturday, 21 January 2012

Regrets before sin

This is the moment of the year when we are all doing our best and trying a 100% to acomplish our New Year’s resolutions. Therefore, this is the moment of the year when the beauty, cosmetic and health brands are having their time.

You can see adverts of dietetic products and offers to join gyms in the tv, in the radio, in the internet… even a lot of storefronts have been changed, having now mannequins that are wearing fitness clothes.

For God sake, even the fast food chain Subway is sponsoring the tv program The Biggest Loser. I have to say that I consider this is a very dangerous strategy because, despite advertise a new lighter and healthier sandwich´s line, it continues to be fast food, so people can think the guys of The Biggest Loser are going to lose loads of pounds eating those sandwiches or people can think those guys are in this program fighting against obesity because of food like Subway…

Well, when I thought after the Subway´s sponsorship I would not see anything stronger, one day a colleague came to office with a muffin that had been delivered in the store in this bag:

I couldn’t believe it. I'm not saying that it wasn´t well thought out by LA fitness, because I think it´s an excellent idea and a very original use of the media, from an advertising point of view, but please, it is too much… You just not have to regret if you have sin and you have eaten a sweet, but now you have to do it even before eating it… unbelievable.

Wednesday, 4 January 2012

Google Chrome advertisign: failures and successes

Blogging Campaign

It is, without doubt, the technology and advertising news of the day: Google has punished itself after the irregularities in the blogging campaign of its browser Chrome, in which bloggers posted low-quality content related to the browser in an effort to promote a video about how Chrome helped a small business in Vermont.

"We've investigated and are taking manual action to demote and lower the site's PageRank for a period of at least 60 days... While Google did not authorise this campaign, and we can find no remaining violations of our webmaster guidelines, we believe Google should be held to a higher standard, so we have taken stricter action than we would against a typical site." Google has said, according to SearchEngineLand.

This news is definitely a bomb and there are many doubts about whether Google was really aware or not of the actions being undertaken in this campaign.

Emotional adverts

Although he failed in its browser online campaign, it is worth noting the success that is reaping the Google Chrome TV campaign.

Their ads clearly based on emotions, are an excellent example of how a high-tech company can make ads with great insights and appealing to feelings.

This ad is my favourite one: "Dear Hollie"