Blogging Campaign
It is, without doubt, the technology and advertising news of the day: Google has punished itself after the irregularities in the blogging campaign of its browser Chrome, in which bloggers posted low-quality content related to the browser in an effort to promote a video about how Chrome helped a small business in Vermont.
"We've investigated and are taking manual action to demote www.google.com/chrome and lower the site's PageRank for a period of at least 60 days... While Google did not authorise this campaign, and we can find no remaining violations of our webmaster guidelines, we believe Google should be held to a higher standard, so we have taken stricter action than we would against a typical site." Google has said, according to SearchEngineLand.
This news is definitely a bomb and there are many doubts about whether Google was really aware or not of the actions being undertaken in this campaign.
Emotional adverts
Although he failed in its browser online campaign, it is worth noting the success that is reaping the Google Chrome TV campaign.
Their ads clearly based on emotions, are an excellent example of how a high-tech company can make ads with great insights and appealing to feelings.
This ad is my favourite one: "Dear Hollie"
No comments:
Post a Comment