Bear, Beard or Beer?

This week I´ve seen in a lot of advertising Facebook pages an awesome graphic campaign created for the advertising agency Dim & Canziam in Sao Paulo for the English school FF.

Under the name "Make your English clear. Conversational classes" this piece of art, with an icredible art direction, it´s able to show the difficulty for non-English speakers to pronounce correctly really similar words.

BEAR, BEARD, BEER

RAT, HAT, HATCH

SHEEP, SHIP, CHIP

• Creative Directors- Michele Dim D'Ippolito, Guilherme Facci
• Art Directors- Thiago Martinhão, Michele Dim D'Ippolito
• Copywriters- Paulo Marcussi, Michele Dim D'Ippolito
• Illustrator- Sattu