"The Whole Picture" - The Guardian´s awesome campaign

Everybody is talking about the new advertising campaign of the famous British newspaper The Guardian.

Terrific Commercial

The three little pigs commercial is awesome and I really love it. I think it´s original and creative. The commercial is able to leave you speechless in front of your television.

If you haven´t seen it yet, here you go:

"The whole picture" in your pocket

Today when I was coming back home from work, there was a few guys from The Guardin at Clapham Junction station. They were giving Oyster card holders with a small brochure inside, with some discount vouchers for buying the newspaper.

Anyway, its a pleasure to find advertising campaigns as complete as this one than it´s being undertaken by The Guardian. 

If it wasn´t because I have a really cute Oyter holder, I´m sure I would use the newspaper one... and I would be delighted! ;)

What is the Google Panda Update? (Infographic)

Today I want to share with all of you a really interesting infographic about the important Google Panda Update.

If you have a website or a blog... keep reading!

 

Android Apps For SEO Addicts

Nowadays there are more and more people that own a blog or a website, either for business or for personal reasons (simply as a hobby). All these people know very well the great importance of SEO for their blogs/websites in order to have their sites well positioned at the top of search engines results and increase their visits.

Here is when appears the strange figure of the SEO addict, the individual that spends a lot of time optimizing the contents of his website for SEO; the individual that comments in a lot of different blogs and pages to get links to his site; the individual which browser´s home page of is Google Analytics.

So huge is this addiction that there are a range of mobile applications for these addicts. In this way you can see the statistics of your website, manage your AdWords campaigns or your AdSense incomes from your Smartphone... in every single moment.

You can find below some of these SEO apps for Android devices all availabe in the Android Market.

 mAnalitycs

Your website Google Analytics Stats everywhere.
mAnalytics is a program to view your website Google Analytics stats on your android device.

• Secure login using android account manager (without password).
• Multiple account and profile support.
• Stats charts.
• Simple and intuitive use.
• Query statistics from various date ranges (today, yesterday, last week, last month or custom range).
• Daily statistics for visits, visitors, traffic sources and content.
• Easily view your position on the most popular search engines using the keywords in the stats (long click and select search engine).
• And much more...

AdSense Dashboard

A secure, read-only dashboard view of the performance of your AdSense account.
Provides a heads-up overview over critical AdSense performance metrics, including CPM, CTR, page views, clicks, and estimated revenue, in easily-digestible form. Includes a desktop widget showing today's vital statistics.

Uses Google's AdSense Management API to provide a secure, read-only view of your data.

Google Shortcuts

Google Shortcuts is an application that includes a large number of Google services (45 exactly).
With it, you can access quickly and easily to your sites / services preferred by Google.
The list of shortcuts can be changed as needed, sorting, displaying or hiding the shortcuts.

Services supported:
G. Plus, Gmail, Android Market, Android Market Console (for developers), Google Music, Picasa, Maps, Youtube, Earth, Books, Docs, Reader, Translate, Blogger, Analytics, Admob, Contacts, Cloud Print, Checkout / Wallet, Calendar, Adsense, Adwords, AppEngine, Google Apps, Goo.gl, Finance, Orkut, Shopper, Talk, Remote TV, Offers, Catalogs, News, Currents, Goggles, etc ...

WebRank SEO

A free SEO tool for competitive website analysis. Analyse website in one click.

WebRank SEO gives you Website Ranks(Google Pagerank, Alexa Rank and Compete Rank), pages indexed and backlinks in various search engines(Google, Bing and Yahoo). A Search Engine Optimization(SEO) Tool for competitive website analysis.

SEO Serp Tracker

Is your website in the top of search engine? Get this app and find out!
This is SERP (search engine results page) tracker app, which allows you to check your website rank in search engine.

• No advertisements
• Local SERP'S (UK, DE, PL, FR, IT, RU etc.
• Unlimited keywords (free version 7)
• Unlimited websites (free version 3)
• Optimized performance
• On tap extra information show ranking anchor
• On tap extra information go to ranking URL

SEMTab SEO Pro

SEO/SEM app for Google PR, inbound & backlinks, Twitter/Facebook shares & more!
Great Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Social Media Marketing app that provides information and data about domain rankings, Google PR (pagerank), backlinks, inbound links, Alexa rank, and social share information from Twitter, Facebook, and Delicious.

• Google PageRank (PR)
• Google backlinks
• Bing backlinks
• Alexa rank
• Alexa links In (inbound links)
• Twitter tweet URL mentions
• Number of Facebook shares
• Number of Facebook likes
• Facebook comment URL mentions
• Number of Delicious bookmarks

The Many Ways To Celebrate Valentines Day - Flowchart

[Via: Basekit – Valentines Day Flowchart]
View Larger Image.

10 great logos with hidden messages

The logo is the most important part of the corporate identity. If you have a look a the following ones, all logos with hidden messages, you can see how you can say more with your logo than you had imagined.

 

Heart Beats

 

Cat

 

The Installers

 

Lion Bird

 

Martini House

 

Treacy Shoes

 

Pencil

 

Zip

 

White Rabbit

 

Wiesinger Music

Seen on thedesignwork

Regrets before sin

This is the moment of the year when we are all doing our best and trying a 100% to acomplish our New Year’s resolutions. Therefore, this is the moment of the year when the beauty, cosmetic and health brands are having their time.

You can see adverts of dietetic products and offers to join gyms in the tv, in the radio, in the internet… even a lot of storefronts have been changed, having now mannequins that are wearing fitness clothes.

For God sake, even the fast food chain Subway is sponsoring the tv program The Biggest Loser. I have to say that I consider this is a very dangerous strategy because, despite advertise a new lighter and healthier sandwich´s line, it continues to be fast food, so people can think the guys of The Biggest Loser are going to lose loads of pounds eating those sandwiches or people can think those guys are in this program fighting against obesity because of food like Subway…

Well, when I thought after the Subway´s sponsorship I would not see anything stronger, one day a colleague came to office with a muffin that had been delivered in the store in this bag:

I couldn’t believe it. I'm not saying that it wasn´t well thought out by LA fitness, because I think it´s an excellent idea and a very original use of the media, from an advertising point of view, but please, it is too much… You just not have to regret if you have sin and you have eaten a sweet, but now you have to do it even before eating it… unbelievable.

Google Chrome advertisign: failures and successes

Blogging Campaign

It is, without doubt, the technology and advertising news of the day: Google has punished itself after the irregularities in the blogging campaign of its browser Chrome, in which bloggers posted low-quality content related to the browser in an effort to promote a video about how Chrome helped a small business in Vermont.

"We've investigated and are taking manual action to demote www.google.com/chrome and lower the site's PageRank for a period of at least 60 days... While Google did not authorise this campaign, and we can find no remaining violations of our webmaster guidelines, we believe Google should be held to a higher standard, so we have taken stricter action than we would against a typical site." Google has said, according to SearchEngineLand.

This news is definitely a bomb and there are many doubts about whether Google was really aware or not of the actions being undertaken in this campaign.

Emotional adverts

Although he failed in its browser online campaign, it is worth noting the success that is reaping the Google Chrome TV campaign.

Their ads clearly based on emotions, are an excellent example of how a high-tech company can make ads with great insights and appealing to feelings.

This ad is my favourite one: "Dear Hollie"