Less sugar, less calories or not advertising

US government is trying to cut a child obesity rate that's almost tripled in the past three decades to 17 percent.

In this way, some of the largest food companies (Coca-Cola, Pepsi, Kellogg, Krafts...) proposed imposed self-regulations to restrict the types of products they advertise and market toward children. 

The regulation holds companies to limits on the amount of calories, sugar, sodium and saturated fat allowed in foods promoted to children.

All this food and beverages marketed toward children would have to change, or the companies will not be able to advertise those products after Dec. 31, 2013.

Ashley Madison in Spain- the success of the controversial

Last month, the world leading married dating service agency Ashley Madison arrived in Spain.

Of course, in order to let the Spanish people know their services they launched an interesting and very controversial advertising campaing.

His first action was to launch a commercial that, due to ethical reasons, many of the Spanish television channels decided not to broadcast. This generated a huge amount of news about the non-broadcast of the Ashley Madison's commercial ... one mini-point for the infidels' agency!

However, not happy with the great publicity and coverage that the media gave to the controversy of its commercial, Ashley Madison hung up a few days later a billboard with a picture of the King of Spain together with Price of Wales and Bill Clinton. Under the photo the pedestrians were asked: "What do these "royals" have in common?". According to the company they should have used their services, which ensures infidel relationships via the Internet with discretion and maximum security.

The exterior advertising was removed on the day of placement, but again the great controversy generated put Ashley Madison in the top ten most read news in Spain. Again... mini-point and point for the affairs' agency!

Welcome to my place!

In this new digital age in which everyone shares their ideas and opinions online, thanks to the power of social networks and personal blogs, normal people can ask themselves the following existential question: "Do I create my own blog?" Possibly even your neighbor have her own about how to make best crochet scarves... so... why do not you?

Find what you're passionate about, what you're good at -or you believe to be- or what you like to comment and share ideas about. Do you have it? I do.


Welcome to Good, Nice & Cheap, a space to share ideas, news, and most of all, opinions about different aspects and fields of the world of advertising, marketing and communication.