Thursday 14 July 2011

Ashley Madison in Spain- the success of the controversial

Last month, the world leading married dating service agency Ashley Madison arrived in Spain.
Of course, in order to let the Spanish people know their services they launched an interesting and very controversial advertising campaing.

His first action was to launch a commercial that, due to ethical reasons, many of the Spanish television channels decided not to broadcast. This generated a huge amount of news about the non-broadcast of the Ashley Madison's commercial ... one mini-point for the infidels' agency!

However, not happy with the great publicity and coverage that the media gave to the controversy of its commercial, Ashley Madison hung up a few days later a billboard with a picture of the King of Spain together with Price of Wales and Bill Clinton. Under the photo the pedestrians were asked: "What do these "royals" have in common?". According to the company they should have used their services, which ensures infidel relationships via the Internet with discretion and maximum security.


The exterior advertising was removed on the day of placement, but again the great controversy generated put Ashley Madison in the top ten most read news in Spain. Again... mini-point and point for the affairs' agency!


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