Airbrushed make-up ads featuring actress Julia Roberts and model Christy Turlington have been banned after complaints they are misleading. So, L'Oreal has been forced to remove the images used in its Lancome and Maybelline magazine campaigns.
It's because a complaint from Jo Swinson -former marketing manager who won East Dunbartonshire from Labour in 2005, and was re-elected in 2010- who has said the pictures weren't representative of the results the products could really achieve, because they had been digitally manipulated.
The ASA, has agreed the ads breach its code on misleading and exaggeration.
Below you can compare the images of the beautiful celebrities in de ads and in the real life. Wow!!!
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