Monday 25 July 2011

M&M'S World in London: paying for a brand's merchandising

M&M's World is a retail store that specializes in everything from M&M's candy to M&M's merchandising. There are M&M'S World stores in Las Vegas, Orlando, in New York City and, since last 13th June 2011, also in London, exactly in Leicester Square. This new M&M'S London store is the world's largest candy store.

I was there few days ago just for having a look inside the store. 
Of course you can buy M&M’s there, filling with them plastic boxes in diferent sizes and shapes. But the store is actually an apology of the M&M'S brand: story of the brand, logotypes and pets, brand's clothing, brand's gifts... all merchandising imaginable is there, at the M&M'S World store in London.

Maybe for people no related with marketing world it's a nice and funny place, but for me -and I'm sure also for you if you're following this blog- it's like a big joke in which people are coming to this place just for pay for things made with the brand of a famous product...it's amazing for M&M's! Most companies give this kind of merchandising of their products as a present for their customers in their fair or events...but achieve people to pay for them? It's terrific!

I just can say: well done M&M'S!



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