Monday, 4 June 2012

The power of TV advertising

Cool commercials from Thinkbox, the marketing body for commercial TV in the UK.

Every home needs a Harvey

Harvey now has a friend... Harvey & Rabbit

Discover the power of TV advertising: how TV advertising works and why

In their website ( they have 10 interesting reasons why television advertising is so brilliant at creating success for brands and businesses both in the short-term and the long-term.

  1. TV is the best profit generator
  2. TV has unbeatable scale and reach
  3. We're watching more TV than ever before
  4. TV is the most talked about medium both on and offline
  5. All TV ads are response ads
  6. TV is the new point of sale medium
  7. TV is the dominant youth medium
  8. TV is THE emotional medium and emotional campaigns are more effective
  9. TV is the catalyst for other media
  10. TV builds brand fame

I disagree with some of these reasons, but I can´t stop watchin Harvey commercials. It is so cute and clever!! I want one Harvey for myself! ;)

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