The power of TV advertising

Cool commercials from Thinkbox, the marketing body for commercial TV in the UK.

Every home needs a Harvey

Harvey now has a friend... Harvey & Rabbit

Discover the power of TV advertising: how TV advertising works and why

In their website (http://thinkbox.tv/) they have 10 interesting reasons why television advertising is so brilliant at creating success for brands and businesses both in the short-term and the long-term.

1. TV is the best profit generator
2. TV has unbeatable scale and reach
3. We're watching more TV than ever before
4. TV is the most talked about medium both on and offline
5. All TV ads are response ads
6. TV is the new point of sale medium
7. TV is the dominant youth medium
8. TV is THE emotional medium and emotional campaigns are more effective
9. TV is the catalyst for other media
10. TV builds brand fame

I disagree with some of these reasons, but I can´t stop watchin Harvey commercials. It is so cute and clever!! I want one Harvey for myself! ;)

The content marketing matrix

I've always known content is really important on a website but know, workings as a SEO copywriter I know it is the king of a website and the king of the  Internet too.

If you want to optimize a website for the search engines, you really need to start creating beautiful and engaging content on a regular basis.

What options do you have? What kind of content is the best for your website? and for your audience and marketing goals? With this chart, you'll know it in a easy and visual way.

Bear, Beard or Beer?

This week I´ve seen in a lot of advertising Facebook pages an awesome graphic campaign created for the advertising agency Dim & Canziam in Sao Paulo for the English school FF.

Under the name "Make your English clear. Conversational classes" this piece of art, with an icredible art direction, it´s able to show the difficulty for non-English speakers to pronounce correctly really similar words.

BEAR, BEARD, BEER

RAT, HAT, HATCH

SHEEP, SHIP, CHIP

• Creative Directors- Michele Dim D'Ippolito, Guilherme Facci
• Art Directors- Thiago Martinhão, Michele Dim D'Ippolito
• Copywriters- Paulo Marcussi, Michele Dim D'Ippolito
• Illustrator- Sattu

How To Get More Traffic To Your New Website (I)

When you create a new website it's not  at all easy to start getting traffic to it. You have to work hard and do everything at your disposal. It can really be a pain in the ass because you need traffic to get a better position in search engine results and in order to get that position you need to have traffic...

There are two key factors to start getting traffic: having good content and having links from relevant websites.

1. Content is the king

You need to have really good content onyour website. Why? Because Google loves content. The reason is pretty obvious: Google wants to be a solution for people. People go to the most important search engine because they need to find some information, maybe an address, maybe a recipe for cooking salmon or maybe an English school in London. If those people come to Google and they can´t find what they´re looking for, they will leave the search engine... and, of course, Google doesn´t want that, so the main goal of the Internet giant is to be able to give people the answers they need.

If Google, through it algorithm can see that you have interesting, unique and relevant content in your website, it will show your site in its results and you will start getting traffic and improving your position in these results.


2. Links, links and more links

From an SEO perspective, the more links you get from relevant websites the better. When Google checks your website, if it finds that important blogs or websites are linking to you, the search engine will think you are doing good work and your website is useful and it´s well regarded by relevant sites. This way, Google will improve your position in its search´s results.

How can you get links from other sites? There are many different steps you can take to attract more links. A few years ago it was easy to buy links from other websites in order to improve your position quickly but nowadays Google is able to find theses “black hat” actions and can penalise the websites involved in this kind of activities. But you can do “white hat” actions for getting links from other websites, like blog commenting, guest blog posting or article marketing.

Do you want to know how you can do these activities on your own? I will tell you in the next post ;-)

"The Whole Picture" - The Guardian´s awesome campaign

Everybody is talking about the new advertising campaign of the famous British newspaper The Guardian.

Terrific Commercial

The three little pigs commercial is awesome and I really love it. I think it´s original and creative. The commercial is able to leave you speechless in front of your television.

If you haven´t seen it yet, here you go:

"The whole picture" in your pocket

Today when I was coming back home from work, there was a few guys from The Guardin at Clapham Junction station. They were giving Oyster card holders with a small brochure inside, with some discount vouchers for buying the newspaper.

Anyway, its a pleasure to find advertising campaigns as complete as this one than it´s being undertaken by The Guardian. 

If it wasn´t because I have a really cute Oyter holder, I´m sure I would use the newspaper one... and I would be delighted! ;)

What is the Google Panda Update? (Infographic)

Today I want to share with all of you a really interesting infographic about the important Google Panda Update.

If you have a website or a blog... keep reading!

 

Android Apps For SEO Addicts

Nowadays there are more and more people that own a blog or a website, either for business or for personal reasons (simply as a hobby). All these people know very well the great importance of SEO for their blogs/websites in order to have their sites well positioned at the top of search engines results and increase their visits.

Here is when appears the strange figure of the SEO addict, the individual that spends a lot of time optimizing the contents of his website for SEO; the individual that comments in a lot of different blogs and pages to get links to his site; the individual which browser´s home page of is Google Analytics.

So huge is this addiction that there are a range of mobile applications for these addicts. In this way you can see the statistics of your website, manage your AdWords campaigns or your AdSense incomes from your Smartphone... in every single moment.

You can find below some of these SEO apps for Android devices all availabe in the Android Market.

 mAnalitycs

Your website Google Analytics Stats everywhere.
mAnalytics is a program to view your website Google Analytics stats on your android device.

• Secure login using android account manager (without password).
• Multiple account and profile support.
• Stats charts.
• Simple and intuitive use.
• Query statistics from various date ranges (today, yesterday, last week, last month or custom range).
• Daily statistics for visits, visitors, traffic sources and content.
• Easily view your position on the most popular search engines using the keywords in the stats (long click and select search engine).
• And much more...

AdSense Dashboard

A secure, read-only dashboard view of the performance of your AdSense account.
Provides a heads-up overview over critical AdSense performance metrics, including CPM, CTR, page views, clicks, and estimated revenue, in easily-digestible form. Includes a desktop widget showing today's vital statistics.

Uses Google's AdSense Management API to provide a secure, read-only view of your data.

Google Shortcuts

Google Shortcuts is an application that includes a large number of Google services (45 exactly).
With it, you can access quickly and easily to your sites / services preferred by Google.
The list of shortcuts can be changed as needed, sorting, displaying or hiding the shortcuts.

Services supported:
G. Plus, Gmail, Android Market, Android Market Console (for developers), Google Music, Picasa, Maps, Youtube, Earth, Books, Docs, Reader, Translate, Blogger, Analytics, Admob, Contacts, Cloud Print, Checkout / Wallet, Calendar, Adsense, Adwords, AppEngine, Google Apps, Goo.gl, Finance, Orkut, Shopper, Talk, Remote TV, Offers, Catalogs, News, Currents, Goggles, etc ...

WebRank SEO

A free SEO tool for competitive website analysis. Analyse website in one click.

WebRank SEO gives you Website Ranks(Google Pagerank, Alexa Rank and Compete Rank), pages indexed and backlinks in various search engines(Google, Bing and Yahoo). A Search Engine Optimization(SEO) Tool for competitive website analysis.

SEO Serp Tracker

Is your website in the top of search engine? Get this app and find out!
This is SERP (search engine results page) tracker app, which allows you to check your website rank in search engine.

• No advertisements
• Local SERP'S (UK, DE, PL, FR, IT, RU etc.
• Unlimited keywords (free version 7)
• Unlimited websites (free version 3)
• Optimized performance
• On tap extra information show ranking anchor
• On tap extra information go to ranking URL

SEMTab SEO Pro

SEO/SEM app for Google PR, inbound & backlinks, Twitter/Facebook shares & more!
Great Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Social Media Marketing app that provides information and data about domain rankings, Google PR (pagerank), backlinks, inbound links, Alexa rank, and social share information from Twitter, Facebook, and Delicious.

• Google PageRank (PR)
• Google backlinks
• Bing backlinks
• Alexa rank
• Alexa links In (inbound links)
• Twitter tweet URL mentions
• Number of Facebook shares
• Number of Facebook likes
• Facebook comment URL mentions
• Number of Delicious bookmarks