Holidays at home are great

In a summer when most Londoners would love to escape the city and its transport delays and traffic jams (yes, that's what the Olympics mean for London workers) and go on holidays as far as possible, the UK government has made ​​an interesting advertising campaign to promote tourism in the country, inviting British citizens to travel around the British territory, forgetting about visas, passports, currency and problems.

Obviously, this campaign is not directed exclusively to the citizens of London, but to all citizens of the country who summer after summer crowd the Spanish coasts (for example) hungry for sun and sand.

Why not offer these holidaymakers the option to enjoy a holiday at home? To achieve this, the campaign had to show a clear benefit, an incentive to supply the lack of sun and sand: a 20.12% discount on hotels and leisure activities.

The campaign has been a huge success, with an excellent commercial (with a simple but superb slogan) which is based on credible and reliable character references for the  British citizens who act as prescribers (a strategy widely used in the British advertising campaigns).

In addition to the spot, the campaign has been based on a web page where users can find all necessary information on how and where they can enjoy that 20.12% discount and a very good communication through social networks.

The power of TV advertising

Cool commercials from Thinkbox, the marketing body for commercial TV in the UK.

Every home needs a Harvey

Harvey now has a friend... Harvey & Rabbit

Discover the power of TV advertising: how TV advertising works and why

In their website (http://thinkbox.tv/) they have 10 interesting reasons why television advertising is so brilliant at creating success for brands and businesses both in the short-term and the long-term.

1. TV is the best profit generator
2. TV has unbeatable scale and reach
3. We're watching more TV than ever before
4. TV is the most talked about medium both on and offline
5. All TV ads are response ads
6. TV is the new point of sale medium
7. TV is the dominant youth medium
8. TV is THE emotional medium and emotional campaigns are more effective
9. TV is the catalyst for other media
10. TV builds brand fame

I disagree with some of these reasons, but I can´t stop watchin Harvey commercials. It is so cute and clever!! I want one Harvey for myself! ;)

The content marketing matrix

I've always known content is really important on a website but know, workings as a SEO copywriter I know it is the king of a website and the king of the  Internet too.

If you want to optimize a website for the search engines, you really need to start creating beautiful and engaging content on a regular basis.

What options do you have? What kind of content is the best for your website? and for your audience and marketing goals? With this chart, you'll know it in a easy and visual way.

Bear, Beard or Beer?

This week I´ve seen in a lot of advertising Facebook pages an awesome graphic campaign created for the advertising agency Dim & Canziam in Sao Paulo for the English school FF.

Under the name "Make your English clear. Conversational classes" this piece of art, with an icredible art direction, it´s able to show the difficulty for non-English speakers to pronounce correctly really similar words.

BEAR, BEARD, BEER

RAT, HAT, HATCH

SHEEP, SHIP, CHIP

• Creative Directors- Michele Dim D'Ippolito, Guilherme Facci
• Art Directors- Thiago Martinhão, Michele Dim D'Ippolito
• Copywriters- Paulo Marcussi, Michele Dim D'Ippolito
• Illustrator- Sattu

How To Get More Traffic To Your New Website (I)

When you create a new website it's not  at all easy to start getting traffic to it. You have to work hard and do everything at your disposal. It can really be a pain in the ass because you need traffic to get a better position in search engine results and in order to get that position you need to have traffic...

There are two key factors to start getting traffic: having good content and having links from relevant websites.

1. Content is the king

You need to have really good content onyour website. Why? Because Google loves content. The reason is pretty obvious: Google wants to be a solution for people. People go to the most important search engine because they need to find some information, maybe an address, maybe a recipe for cooking salmon or maybe an English school in London. If those people come to Google and they can´t find what they´re looking for, they will leave the search engine... and, of course, Google doesn´t want that, so the main goal of the Internet giant is to be able to give people the answers they need.

If Google, through it algorithm can see that you have interesting, unique and relevant content in your website, it will show your site in its results and you will start getting traffic and improving your position in these results.


2. Links, links and more links

From an SEO perspective, the more links you get from relevant websites the better. When Google checks your website, if it finds that important blogs or websites are linking to you, the search engine will think you are doing good work and your website is useful and it´s well regarded by relevant sites. This way, Google will improve your position in its search´s results.

How can you get links from other sites? There are many different steps you can take to attract more links. A few years ago it was easy to buy links from other websites in order to improve your position quickly but nowadays Google is able to find theses “black hat” actions and can penalise the websites involved in this kind of activities. But you can do “white hat” actions for getting links from other websites, like blog commenting, guest blog posting or article marketing.

Do you want to know how you can do these activities on your own? I will tell you in the next post ;-)

"The Whole Picture" - The Guardian´s awesome campaign

Everybody is talking about the new advertising campaign of the famous British newspaper The Guardian.

Terrific Commercial

The three little pigs commercial is awesome and I really love it. I think it´s original and creative. The commercial is able to leave you speechless in front of your television.

If you haven´t seen it yet, here you go:

"The whole picture" in your pocket

Today when I was coming back home from work, there was a few guys from The Guardin at Clapham Junction station. They were giving Oyster card holders with a small brochure inside, with some discount vouchers for buying the newspaper.

Anyway, its a pleasure to find advertising campaigns as complete as this one than it´s being undertaken by The Guardian. 

If it wasn´t because I have a really cute Oyter holder, I´m sure I would use the newspaper one... and I would be delighted! ;)

What is the Google Panda Update? (Infographic)

Today I want to share with all of you a really interesting infographic about the important Google Panda Update.

If you have a website or a blog... keep reading!