Regrets before sin

This is the moment of the year when we are all doing our best and trying a 100% to acomplish our New Year’s resolutions. Therefore, this is the moment of the year when the beauty, cosmetic and health brands are having their time.

You can see adverts of dietetic products and offers to join gyms in the tv, in the radio, in the internet… even a lot of storefronts have been changed, having now mannequins that are wearing fitness clothes.

For God sake, even the fast food chain Subway is sponsoring the tv program The Biggest Loser. I have to say that I consider this is a very dangerous strategy because, despite advertise a new lighter and healthier sandwich´s line, it continues to be fast food, so people can think the guys of The Biggest Loser are going to lose loads of pounds eating those sandwiches or people can think those guys are in this program fighting against obesity because of food like Subway…

Well, when I thought after the Subway´s sponsorship I would not see anything stronger, one day a colleague came to office with a muffin that had been delivered in the store in this bag:

I couldn’t believe it. I'm not saying that it wasn´t well thought out by LA fitness, because I think it´s an excellent idea and a very original use of the media, from an advertising point of view, but please, it is too much… You just not have to regret if you have sin and you have eaten a sweet, but now you have to do it even before eating it… unbelievable.

Google Chrome advertisign: failures and successes

Blogging Campaign

It is, without doubt, the technology and advertising news of the day: Google has punished itself after the irregularities in the blogging campaign of its browser Chrome, in which bloggers posted low-quality content related to the browser in an effort to promote a video about how Chrome helped a small business in Vermont.

"We've investigated and are taking manual action to demote www.google.com/chrome and lower the site's PageRank for a period of at least 60 days... While Google did not authorise this campaign, and we can find no remaining violations of our webmaster guidelines, we believe Google should be held to a higher standard, so we have taken stricter action than we would against a typical site." Google has said, according to SearchEngineLand.

This news is definitely a bomb and there are many doubts about whether Google was really aware or not of the actions being undertaken in this campaign.

Emotional adverts

Although he failed in its browser online campaign, it is worth noting the success that is reaping the Google Chrome TV campaign.

Their ads clearly based on emotions, are an excellent example of how a high-tech company can make ads with great insights and appealing to feelings.

This ad is my favourite one: "Dear Hollie"

The Business of Christmas - Infographic

With Christmas just around the corner my friends of BaseKit have thought it would be fun to create an infographic on the business of Christmas. From the explosive growth of online shopping to the top selling Christmas gifts of different decades, BaseKit's Christmas infographic has got it covered.


[Via: BaseKit - Your Website, Your Way!]
View Larger Image.

You can also find this infographic in Spanish and with information about Spain and South America here: http://www.basekit.es/el-negocio-de-la-navidad-infografia

Enjoy it!
And Merry Xmas to all!!! ;-)

Music, Cinema and Advertising

People who love advertising always enjoy going to the cinema and watching the special commercials that are created just for this amazing media.

This is my case.

I enjoyed a lot doing that when I lived in Spain but here, in UK, it´s even better. If the hour scheduled for your film is 10.30pm, you can be sure that the film doesn´t really start until 11.00pm... you can watch half an hour of commercials and trailers.

The last two times I´ve been to the cinema here I´ve enjoyed so much watching the new HP cinema campaign. This campaign features a version of Plan B's song "She said" to show the power of the "Beats" audio technology that comes installed in HP Premium PCs, laptops and tablets.

I think the advert is great and Drum, the agency that developed the campaign, did a fantastic work. Well done Drum and, of course, well done HP!

'Unheat', New Benetton's Controversial Campaign

After Benetton remove the controversial advertising of their campaign 'Unheat' showing the pope kissing a muslim leader, I've been thinking about the advertising line of this always polemic brand.

Here we go some examples:

Did you like these ads? 

What do you think about Benetton and their campaigns? 

Creative Building Advertising

Last Friday, I was surfing the internet when I found a very interesting blog called No Tan Genérico, that has published a post with some amazing building advertising pictures.

Creativity has no limits!!

I really love these ideas. And you?

Show Girls Buses in Spain

Since long time ago, public buses have become billboards on wheels. They announced last film premieres, trendy restaurants... and since some days ago in Valencia, Spain, buses also advertise erotic clubs. 

Part of the public metropolitan bus fleet has in their rear huge posters of show girls, dating sites and erotic clubs.  The issue, exposedvyesterday by the Spanish newspaper Público, caused a scandal in the government offices.  

Those ads, as said the news agency Efe, are on the streets of Valencia since last April, but yesterday the government decided to remove them.

What do you think? Do you think the government must remove this ads or not?

You can read the whole piece of news, in Spanish, in this link to the newspaper El País.